SCX Corporation, under SC Asset, Joins Forces with IHG to Create a New Premium Hotel Landmark in the Heart of Bangkok, Preparing to Open “voco Bangkok Siam” in 2029 and Further Strengthen Its Recurring Income Portfolio
SC Asset is expanding its recurring income business portfolio by assigning its subsidiary, SCX Corporation, to continue strengthening its hospitality portfolio. The company has signed a partnership agreement with IHG Hotels & Resorts to launch “voco Bangkok Siam,” a 350-room premium hotel in a high-potential location in the heart of Bangkok, near BTS Siam. With an investment value of over THB 2.2 billion, the hotel is scheduled to open in 2029.
The project is expected to become another key driver that strengthens the group’s business, reflecting SC Asset’s vision of collaborating with world-class partners to generate stable income and drive sustainable growth in the future.
Mr. Nuttaphong Kunakornwong, Chief Executive Officer of SC Asset Corporation Public Company Limited, or SC, revealed that the company continues to create strong and sustainable growth opportunities while creating value for people and the environment. This is being achieved through the expansion of recurring income property businesses, or Engine 2. By 2029, the company aims for recurring income property profit to account for more than 20% of total profit, while expanding its hotel business to more than 2,000 rooms.
Most recently, SC Asset has assigned its subsidiary SCX Corporation to sign a partnership agreement with IHG Hotels & Resorts to develop “voco Bangkok Siam,” a THB 2.2 billion hotel project. The hotel will become the fourth property in the company’s portfolio and will be located in the heart of Bangkok, opposite Siam Discovery and near BTS Siam. It is scheduled to open in 2029.
“We want travelers to have memorable experiences and to feel inspired to return to Thailand. That is why we chose the Siam Square location, which offers exceptional convenience. It is close to BTS Siam, the city’s central hub and a key interchange station for Bangkok’s mass transit system. Guests will be able to walk from the hotel to eight shopping centers within a 1.5-kilometer radius, including Siam Paragon, Siam Center, and MBK. At the same time, we chose to partner with IHG to bring voco, one of the fastest-growing premium brands in its portfolio, with its distinctive identity and attention to every detail, to deliver an outstanding stay experience for travelers,” said Mr. Nuttaphong.
The partnership with a world-class partner like IHG through its premium voco brand reinforces SC Asset’s long-term investment vision to expand its recurring income ecosystem together with leading global hospitality partners. With IHG’s global network and strong IHG One Rewards membership base, the collaboration will help elevate service quality and broaden access to customers worldwide. It will also significantly enhance competitiveness in the premium market, support travelers from around the world, and bring SC Asset closer to its goal of reaching a total hotel portfolio of 2,000 rooms by 2029.
Mr. Vivek Bhalla, Managing Director, South East Asia and Korea, IHG Hotels & Resorts, said that Thailand remains a key strategic market for IHG in Southeast Asia, supported by its tourism potential, business travel demand, and strong infrastructure readiness. IHG is delighted to partner with SC Asset, a leading Thai real estate developer with deep understanding of both real estate and urban lifestyle, to develop “voco Bangkok Siam” into one of the flagship voco hotels in the region, a new landmark in Bangkok, and a fresh experience for travelers from around the world.
“IHG currently has more than 40 hotels in Thailand across nine leading brands, including award-winning hotels in the Luxury & Lifestyle and Mainstream segments. We are very pleased to have the opportunity to further introduce our premium brand to the Thai market.”
The new hotel marks the announcement of the second voco brand development plan in Thailand and will become part of the rapidly expanding global voco hotel portfolio. Currently, there are more than 100 voco hotels open across 25 countries, with more than 95 hotels in the development pipeline. Guests will experience the brand’s distinctive hospitality under the warm and welcoming “come on in” concept, from a smooth and convenient check-in experience to special treats inspired by local culture, allowing guests to begin their stay and fully enjoy moments of relaxation in comfortable rooms.
voco Bangkok Siam will be a 28-storey building comprising 350 rooms, a restaurant, bar, fitness center, rooftop swimming pool with views of the Bangkok skyline, and meeting rooms for business travelers. Guests will enjoy convenient access to Siam Paragon, Siam Square, MBK Center, and BTS Siam Station.
The signing ceremony between the two major partners was led by Mr. Nuttaphong Kunakornwong, Chief Executive Officer of SC Asset Corporation Public Company Limited; Mr. Rachod Nantakwang, Chief Executive Officer of SCX Corporation Co., Ltd.; Mr. Vivek Bhalla, Managing Director, South East Asia and Korea, IHG Hotels & Resorts; and Mr. Bryan Chan, Vice President, Development, South East Asia and Korea, IHG Hotels & Resorts. The development of voco Bangkok Siam is expected to deliver a new and outstanding experience for guests following its opening in 2029.
About IHG Hotels & Resorts
IHG Hotels & Resorts is a global hotel company with a broad portfolio of hotels, operating with the purpose of delivering True Hospitality for Good. With more than 20 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programs with more than 145 million members, IHG has nearly 6,600 hotels across 100 countries worldwide and more than 2,200 hotels in its development pipeline.
InterContinental Hotels Group PLC is the group’s holding company, incorporated in the United Kingdom and registered in England and Wales. The company has approximately 385,000 employees working across its hotels and corporate offices around the world.
Guests can visit the website for hotel information, reservations, and IHG One Rewards details, as well as download the IHG One Rewards app from the Apple App Store or Google Play.
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About voco Hotels
voco hotels is a brand that combines the reliability of a global hotel group with distinctive charm and individual style, offering guests a truly different and unique experience at each property.
The name “voco” comes from Latin, meaning “to invite” and “to call together,” reflecting the brand’s warm, friendly, and charming personality. voco hotels are known for service that is approachable without being overly formal, along with attention to detail and quality, from plant-based bathroom amenities to soft bedding made from recycled materials.
Guests are warmly welcomed with locally inspired treats unique to each hotel during a quick check-in experience, followed by comfortable rooms designed for relaxation and lively bar and restaurant spaces that encourage guests to meet, connect, and create new relationships.
For more information and reservations, please visit www.vocohotels.com and follow updates on Facebook and Instagram.