SCX Corporation Launches KROMO Bangkok, Curio Collection by Hilton, Strengthening Its Hospitality Business and Supporting Its 2,000-Room Portfolio Target within Five Years as Thailand Welcomes Travelers from Around the World as a World-Class Destination
SCX Corporation, a subsidiary of SC Asset, continues to expand its recurring income business portfolio through SCX Hospitality. The company aims to increase its total hotel room portfolio nationwide to more than 2,000 rooms by 2029.
The latest project is “KROMO Bangkok, Curio Collection by Hilton,” Thailand’s first lifestyle hotel under Curio Collection by Hilton. The hotel also serves as a flagship prototype project in Southeast Asia. Developed through a joint investment with Daiwa House Industry Co., Ltd., a leading and highly experienced real estate company from Japan, the project is located on Sukhumvit Road with a total project value of over THB 2.8 billion. It is set to strengthen SCX Corporation’s premium hotel business and target travelers from around the world.
Mr. Rachod Nantakwang, Chief Executive Officer of SCX Corporation, revealed that the company aims for hotel business revenue to account for 58% of total recurring income revenue by 2029. SCX Hospitality will expand its hotel portfolio across four key tourism cities: Bangkok, Pattaya, Phuket, and Samui. This will support the clear recovery of Thailand’s tourism industry and the continued launch of new projects.
KROMO Bangkok will serve as an important spearhead in building international brand awareness for SCX among foreign travelers.
“KROMO Bangkok, Curio Collection by Hilton” is a lifestyle hotel distinguished by its contemporary design. With a total project value of THB 2.8 billion, the hotel comprises 306 rooms in a 28-storey building. It is the first premium flagship project jointly developed with Daiwa House, a leading and highly experienced real estate company from Japan.
The hotel is designed under the concept “The Cabinet of Wonders,” which tells the story of Bangkok’s charm through the beauty of “The Nine Gems of Bangkok.” These stories are reflected throughout different areas of the hotel, creating a distinctive stay experience and turning a stay in Sukhumvit into a unique journey with its own narrative.
Located on Sukhumvit 29, near Phrom Phong BTS Station, the hotel offers convenient access to shopping, dining, and upscale entertainment destinations. It is only four minutes from Emsphere at EM District, Queen Sirikit National Convention Center, and Terminal 21, making it ideal for travelers seeking distinctive experiences beyond price considerations.
Room reservations are now available until 24 February 2026.
Reservations can be made via https://bit.ly/41awblF or by calling +66 (0) 2 078 8488.